What affects the positioning of ads on BookandHunt.com?

The way ads are ranked on BookandHunt.com depends on several key factors. You can search for hunts by animal, country, or explore other lists, like viewing all listings from a specific outfitter or all listings in general.

The order of ads is influenced by the following factors:

• Promoted Listings
  Listings marked as promoted will appear higher in search results, ensuring they are more visible to users. This prioritization allows outfitters to highlight specific hunts, making it easier for users to discover premium experiences. Learn more about promoted listings.

• Number of Clicks
  Ads that receive more clicks or views indicate a higher level of interest from users and tend to rank higher. A popular listing often signals quality or uniqueness, helping it stand out as a sought-after option among hunters.

• Number of Reviews
  Listings with more reviews, especially positive ones, are displayed higher in the rankings. User reviews give insights into the outfitter’s quality, reliability, and the overall experience, which helps future hunters make informed decisions. Higher-rated ads reflect a history of positive feedback and successful hunts, making them valuable for users seeking trusted experiences.

• Listing Completeness
  Ads that contain detailed descriptions, high-quality images, and thorough information rank better in the system. This comprehensive approach provides hunters with essential details upfront, helping them understand exactly what to expect. The more complete and visually appealing an ad is, the higher it ranks, showcasing the outfitter’s commitment to transparency and quality.

• Outfitter Loyalty Program
  Ads from outfitters participating in BookandHunt’s loyalty program receive a ranking boost. These outfitters have demonstrated a strong commitment to quality, making their listings more reliable and rewarding for users. The loyalty program highlights trusted and experienced providers who prioritize exceptional hunting experiences.

• New Listing
  Recently added ads, posted within the last seven days, are given extra visibility to encourage new options to reach a wider audience. This provides hunters with a fresh selection of hunts and helps new listings find interested users quickly.

• Title Relevancy
  When users search for hunts, listings with titles that closely match the search terms, such as a specific animal or country, appear higher in the results. This factor ensures that relevant hunts are prioritized, making it easier to find exactly what you’re looking for.